Market Research Internship at Western Governors University (Salt Lake)

Job Description

Competitor Research Intern | Job Description

Data is what drives strategic marketing. This paid internship is an opportunity for a budding marketer, researcher, or user experience specialist to dive deep into a competitive set and uncover key differences that will enable WGU to develop customer and user experience excellence well beyond those competitors. If you’re looking for a brand experience and a portfolio project, this is a perfect opportunity for you.

You’ll work within a specified research project scope but also maintain a level of autonomy in how you choose to document and report findings. As the sole owner of this research project, you’ll be expected to:

• understand and attempt to embody a set of personas
• structure your data in a way that is organized yet malleable
• use all forms of consumer behavior to gather data—including search, chat, voice, messenger, etc
• clearly compare and contrast the user experience between competitive brands
• articulate findings in a final report designed to support marketing efforts
• present key learnings to marketing as a culmination activity

Flexibility is a benefit, as the chosen candidate will be able to work between 15-30 hours per week, with provided tools and technology, until the project scope is completed. The estimated time commitment is 2-3 months.

As the chosen candidate, you’ll gain the opportunity to:

• drive a project independently while gaining exposure to digital brand marketing and user experience strategy
• learn about competitor research, competitive sets, product personas and audience management
• see how data drives decision-making
• experience how different types of technology are driving consumer behavior changes
• see how online consumer marketing is evolving and innovating around technology developments
• work amidst in-house marketing capabilities such as social media, website design, content strategy, SEO, paid search, brand creative, testing and more.

APPLY AT https://www.wgu.edu/about_WGU/employment/marketing-research-intern